On 1/15/2022, the Ashland, Holderness, and New Hampton (NH) Fire Departments were dispatched to a reported building fire just down the road from the Ashland fire station. Crews arrived quickly and reported heavy smoke and fire showing. A second-alarm was requested bringing in more towns from around the Lakes Region. Hampering firefighting efforts were temperatures hovering around 0-degrees and moderate winds pushing the wind chill down to about negative 20-degrees.